TikTok is introducing a updated setting that allows them to cut down on the amount of AI-created videos appearing in their streams. This initiative comes as the service revealed that it presently contains over 1 bn content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a full-scale rollout. This shift aligns with a rise in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that approximately a tenth of the quickest rising channels on a competing service only show AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a label for substandard, mass-produced content that is typically illogical or surreal.
Based on user feedback that numerous viewers like content made with AI tools, including computer-generated images to science explainers, and we want to give people the ability to see more or less of that, based on their own preferences,” commented a company executive.
Scale of AI Content
The platform announced that there are now over a billion videos on its service tagged as artificially created. Collectively, in excess of 100 mn pieces of content are added to the platform daily, making clips made by AI a minor percentage of its total content library.
How to Adjust Settings
Viewers will be in a position to decrease or raise the amount of AI content they see by opening the “manage topic” setting in the app and choosing the AI content topic. Other topics that are already be adjusted under the tool include current affairs, style, cosmetics, and choreography.
Platform Guidelines
The platform’s policies require content makers to label convincing AI-made content, and it forbids malicious fake videos of public figures or crisis events. Any believable AI-generated clip that is unmarked can be removed under its terms of service.
In addition, the platform will henceforth add an AI-generated tag to content produced via its own AI tools, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is aimed to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is also establishing a $2m AI literacy fund for specialists and organizations to produce educational content about using AI responsibly. This program will support educational bodies dedicated to training computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid debate over proposals to make redundant a large number of review team members in the United Kingdom. It is set to reduce hundreds of positions in its user protection department in London, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official explained that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most graphic content before it gets reviewed by people. The platform reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its AI tools.
We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is making a difference operate efficiently.”
